Sports Industry · Content · Brand Partnerships

Zuleyka
Henriquez

NYU sophomore studying Economics & Sports Management, known as Zuly. Exploring all sides of the sports industry through real experience, content creation, and brand work in New York City.

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ZH
207K+
Video Views
69.5K
Total Likes
1,264
Followers
6 mo
To Build This
About Me

Athlete. Creator.
Builder.

Hi, I'm Zuly. a sophomore at NYU studying Economics with a concentration in Policy, and minors in Business Studies and Sports Management. I grew up a multi-sport athlete and captain, and I've carried that same competitive drive into everything I do off the field.

I'm passionate about the sports industry as a whole, from operations and partnerships to content and brand. I want to understand how it all works, not just one piece of it. Right now I'm building that foundation through real experience across brand work, content creation, and sports marketing programs.

Currently based in New York City, actively seeking a summer internship anywhere in the sports industry where I can learn, contribute, and grow.

NYU '28 Economics Sports Management Sports Industry Brand Partnerships Content Creation NYC
Education

Where I've
Learned

New York University2024 – Present
B.A. Economics, Concentration in Policy
Minors in Business Studies, Sports Management & Hellenic Studies. Presidential Scholar. Based in the College of Arts & Science (CAS) with coursework across Stern School of Business and the School of Professional Studies (SPS). NYU '28.
NYU LondonAug – Dec 2025
Study Abroad
Studied abroad in London while simultaneously interning at the London School of Economics. balancing academics and professional experience internationally.
NYU AthensJun – Jul 2025
Study Abroad
Studied in Athens, Greece as part of NYU's global academic program. Minor in Hellenic Studies.
South Plantation High School2020 – 2024
Varsity Athlete & Captain
Captain of both varsity soccer and softball. First Team All County. Miami Herald & Sun Sentinel. GRIT Awardee.
Experience

Where I've
Shown Up

Monster EnergyJan 2026 – Present
College Ambassador
Building brand presence across NYU campus through grassroots marketing, student partnerships, and event activations.
Raptors Marketing Academy2026 – Present
Academy Member
Selected for a competitive sports marketing program developing hands-on strategy within a professional sports context.
Abercrombie & Fitch2026 – Present
Brand Representative
Representing the A&F brand on one of NYC's highest-traffic retail floors in SoHo through on-brand customer experience and styling.
Third Shift2026 – Present
Marketing & Sales Support
Supporting marketing strategy, sales execution, client outreach, and promotional campaign development.
London School of EconomicsAug – Dec 2025
Intern, International History
Assisted the Head of Department with academic research, departmental communications, and faculty coordination.
Limo Services USA2020 – 2024
Business Development Manager
Managed client communications, reservations, and promotional campaigns from age 15, building the foundation of my business instincts.
Content

Creating with
Purpose

Since October 2025 I've been building a fitness and NYC lifestyle brand on TikTok. growing an engaged audience from zero in under six months. My content sits at the intersection of gym culture, city life, and authentic storytelling.

207K+
Top Video Views
69.5K
Total Likes
1,264
Followers
83%
Female Audience
@zdch.fit

Gym · NYC · Student Life · Fitness Culture

View My TikTok

Let's
Connect

I'm actively looking for summer 2026 internship opportunities across the sports industry. Whether it's partnerships, operations, content, or brand, if you're working on something exciting, I'd love to talk.

Email [email protected] TikTok @zdch.fit LinkedIn linkedin.com/in/zuleyka-henriquez