Sports Industry · Content · Brand Partnerships

Zuleyka
Henriquez

NYU junior, former D3 varsity captain, Monster Energy ambassador, and TikTok creator. Building a career across the sports industry — from Citi Field to NYU Athletics, and beyond.

View Experience Get In Touch
ZH
216K+
Top Video Views
85.4K
Total Likes
1,423
Followers
85%
Female Audience
About Me

Athlete. Creator.
Builder.

Hi, I'm Zuly — a junior at NYU studying Economics with a concentration in Policy, and minors in Business Studies, Sports Management, and Hellenic Studies. I grew up a multi-sport athlete and captain, and I've carried that competitive drive into everything I do.

I'm passionate about the sports industry from every angle — marketing, partnerships, content, and strategy. Right now I'm building that foundation through hands-on roles at NYU Athletics, as Head of Marketing for a NYU Stern sports app startup, a Monster Energy campus ambassadorship, and a growing TikTok presence at the intersection of fitness and NYC life.

Based in New York City. Always working.

NYU '28 Economics Sports Management NYU Athletics Brand Partnerships Content Creation NYC
Education

Where I've
Learned

New York University2024 – Present
B.A. Economics, Concentration in Policy
Minors in Business Studies, Sports Management & Hellenic Studies. Presidential Scholar. University of Cambridge Diploma. NYU '28.
NYU LondonAug – Dec 2025
Study Abroad
Studied abroad in London while simultaneously interning at the London School of Economics, balancing academics and professional experience internationally.
NYU AthensJun – Jul 2025
Study Abroad
Studied in Athens, Greece as part of NYU's global academic program. Minor in Hellenic Studies.
South Plantation High School2020 – 2024
Varsity Athlete & Captain
Captain of both varsity soccer and softball. First Team All County — Miami Herald & Sun Sentinel. GRIT Awardee.
Experience

Where I've
Shown Up

NYU AthleticsSep 2026 – Present
Social Media Content Manager
Managing content creation and posting strategy across NYU Athletics' social media platforms. Tracking performance analytics and designing promotional materials and campaigns in collaboration with the marketing team.
myJRNY (NYU Stern)May 2026 – Present
Head of Marketing & Business Development
Leading pre-launch influencer marketing strategy and South Florida regional outreach for a youth sports mobile app developed with a NYU Stern professor. Overseeing social media campaign and capital raise support ahead of official app store launch.
New York MetsMay 2026 – Oct 2026
Group Sales Game Day Representative
Front-facing representative of the Mets organization at Citi Field on game days. Collaborated with the sales and partnerships team to meet revenue and engagement targets while building relationships with fans, clients, and internal stakeholders.
Monster EnergyJan 2026 – Present
College Ambassador
Building brand presence across NYU campus through grassroots marketing, student partnerships, and event activations.
London School of EconomicsAug – Dec 2025
Intern, International History
Assisted the Head of Department with academic research, departmental communications, and faculty coordination while studying abroad in London.
Limo Services USA2022 – 2024
Business Development Manager
Managed client communications, reservations, and promotional campaigns — building the foundation of my business instincts before college.
Athletics

Competing at
Every Level

NYU Varsity SoftballAug 2024 – Jan 2026
Division III Varsity Player
Competed as a D3 varsity athlete while balancing 20+ hours of weekly training and travel with a full academic course load at NYU.
Violet Leadership AcademyAug 2024 – Jan 2026
Member
Selected program designed to develop student athletes into prospective leaders in their future careers. Built skills in mentorship, professional development, and community leadership.
South Plantation HS — Softball2020 – 2024
Captain & Player
Led a team of 20 as captain during junior and senior year. First Team All County — Miami Herald & Sun Sentinel. Organized practices and mentored teammates throughout the season.
South Plantation HS — Soccer2020 – 2024
Captain & Player
Directed on-field communication and strategy as captain of an 18-player team. Developed leadership and performance under pressure across four years of varsity competition.
Content

Creating with
Purpose

Since October 2025 I've been building a fitness and NYC lifestyle brand on TikTok — growing an engaged audience from zero in under a year. My content sits at the intersection of gym culture, city life, and authentic storytelling.

216K+
Top Video Views
85.4K
Total Likes
1,423
Followers
85%
Female Audience
@zuly.dch

Gym · NYC · Student Life · Fitness Culture

View My TikTok

Let's
Connect

Managing content at NYU Athletics, leading marketing for a sports app startup, and always open to conversations about sports, content, and brand. If you're working on something interesting, reach out.

Email zh2998@nyu.edu TikTok @zuly.dch LinkedIn linkedin.com/in/zuleyka-henriquez